Real Time Live

In March 2009, DreamWorks Chief Executive Jeffrey Katzenberg announced that in conjunction with the release of the animated feature film Monsters Vs. Aliens, all of his company’s subsequent film projects would be produced and exhibited in 3-D. The gambit allows the studio to delineate clearly between the cinematic experience as it is enjoyed in the theater versus the DVD screening situated in the home – or airplane, desktop, mobile device and so on. The immersive film event could in addition prompt higher ticket prices and hinder piracy. Despite the wonders of 3-D, this attempt to revitalize Hollywood’s increasingly marginal role in moving-image entertainment remains merely one of many examples of a broad-based dismantling and reconfiguration of cinema at the turn of the century as a once relatively stable form splinters into dozens of image/sound practices, ones that reference the generally elided history of avant-garde experiments of the last century but also respond to new forms of networked, digital life that invite artful reconfigurations of time, space and social interaction.